Entrepreneur Feature // NaSHEville
We like to believe Nashville to the core. Two girls who grew up here, believing Broadway bled neon and that if you weren’t on a lake somewhere, then it wasn’t really summertime. We love this city – all that it’s been, all that it’s become, and all those it’s welcomed to share what we kept a secret for a little while.
Women in Nashville have never been soft. We’re as strong as the hairspray in Dolly Parton’s wigs, as fun as night flowing with sparkling rosé, and as kind as we can be with a few curse words in between.
We built NaSHEville to regenerate and revive who we are as women of this city. Confident, kind, generous, and willing to fight for, not fight with, each other. Put on NaSHEville, and you put on fearless love; a spirited community of ladies who are proud of you, want to let loose and dance with you, and know you’ve got their back. All we want to do, y’all, is take care of each other and look cute doing it!
What does it mean to be a Nasheville woman?
Let’s be honest here. We love to look good – a great pair of heels, sassy new haircut, a big shiny ring – but we’re sick of looking at each other through designer frames and fine-toothed combs. We should be cheering for ourselves and for each other, because God made us all distinct. We should be telling the world that it can’t make us all the same!
Being a woman doesn’t mean being perfect. It doesn’t mean having it all together; at work or at home, at church or at happy hour. It doesn’t mean being better or sexier or smarter than the woman next to us.
It means we embrace the stretch marks and wrinkles and scars from our 3 kids and 5 half marathons. It means we share each other’s triumphs with joy, not jealousy. It means when we kick-butt and make it big time, the greatest reward of that success is sharing it with someone else.
What does it mean to be beautiful?
What would it mean if confidence fed beauty, not the other way around? What if we rocked our coziest jeans and dirty hair tucked under a ball cap the same way we do a cocktail dress? And what if we put on our favorite heels with those jeans and ball cap and remembered the rock stars we are?
We’re shaking the idea that beauty is measured by designer brands or numbers on a scale. We’re sticking to the truth that every SHE should know she’s beautiful.
Contentment and confidence in how you look, who you are – that’s beautiful. In yoga pants or arresting red lipstick. Nashville has always been a come as you are, cut-offs or sparkly gown, kind of town. Let’s make sure the SHE’S of our city don’t forget that.
Even beyond the strength, grace, and beauty of a Tennessee girl, beyond the who-she-is, lies the what-she-stands-for. With confidence, success, and kindness, we mission to use not just our stories, but also our resources to support groups who can’t support themselves, groups inked with many tears onto our own hearts. Our passion for broken women and children spring from the humble fruits of the spirit we most cherish: love, peace, and generosity.
In celebrating the city of Nashville and all its remarkable women, we bring community through clothing; philanthropy through profit. We choose to clothe ourselves in compassion, not competition. Our local roots dig deep into what makes Nashville, Nashville, and share a brand we can be proud to wear because of where it’s from, what it stands for, and who it helps.
Where does NaSHEville come from?
An adoptive mama who walked a perilous journey to keep her sweet baby girl, Brooke’s heart beats so deeply for foster care and adoption. Mattie, who lost her young husband suddenly last fall, is committed to bring compassion, encouragement, and hope to all women who have lost loved ones and to fight for women caught in sex trafficking, a cause for which her late husband fought while practicing as an attorney.
What does NaSHEville stand for?
NaSHEville goes beyond a brand. We are calling all SHE’S to wear not just a shirt or hat, but to wear a movement. A movement that kindles compassion and brings light to our city. A company that puts service above success. A brand that makes you proud to be a woman living out her true purpose, whatever that purpose is; proud to lock arms with women from all walks to make a difference. A community that loves on and lends a hand to those who Jesus loved and helped: orphans, widows, and prostitutes and trafficked women.
Who does NaSHEville help?
Each of the three groups that make up our core ministries has an intimate place in our own personal story. Women and children in dire physical, emotional, or spiritual need are the eternal heartbeat of our narrative, both who we are as individuals and who we serve as a company. Our primary partners for ministering and giving back are: Love One International, End Slavery Middle Tennessee, and Modern Widows Club.
What does it mean to be successful?
Webster simply calls success “a favorable or desired outcome.” So our question stands, what do we use to measure our outcomes? That metric certainly will never and should never be the same for everyone, but here are a few we use to measure success. Won’t you join us?
Joy – are you truly happy while achieving your goals, or are you simply gratified that you’ve accomplished them?
Balance – how much did you give up to reach success, and how much, if any of it, can you get back?
Service – did you serve or encourage someone else through your work, or just check off another box on your list?
We are one-sized fits all – built for all women, in all seasons. We share stories, resources, and community with strong, successful women across all industries in Nashville. Through sale of our products, we have the privilege to serve many in dire need. We call all the SHE’S of our city to step-out in courage, step-up in support, and join-in to give back to hurting women and children. We work to equip the broken, encourage the weary, and empower the weak. We’re tired of accepting others’ struggle and suffering from a removed place of safety and success. We are here to wear NaSHEville on our hearts, and to wear our hearts on our sleeves, for the greater good of Nashville.